Sustainable tourism coaching - become a better tour operator

Good tourism is a well balanced combination of running a profitable business and doing good. The Good Tourism Institute helps you do both. The gained experience in the sustainable tourism and online marketing sector was used to create the success formula behind the institute.

Anne de Jong (co-owner) is a sustainable tourism consultant from the Netherlands. Wanting to contribute to a futureproof tourism industry, she supports tour operators and destinations to become more resilient and sustainable.

Her main focus lies upon working towards a sustainable and profitable business while making a positive impact on local communities and the environment. She emphasises on making sustainability easier, more accessible and attractive.

She's working together with certification programs Travelife for Tour Operators and Green Destinations and is certified as coach and auditor and has extensive experience in guiding businesses in implementing sustainability. And ensuring they commit to contributing to a futureproof tourism industry in the long run.

She can work with you to understand sustainable tourism better, to implement sustainable practices, to involve staff members, to comply with certification standards or simply to brainstorm on how to become a better tour operator.

If you're interested in learning more, visit the online library of the Good Tourism Institute, which is full of relevant and practical articles and good tourism best practices.

Field of expertise:
Tourism and market insights
Sustainability and responsible tourism
Destination development
Product and concept development
Strategy and business development
Technology and innovation
Architecture and engineering
Sales and marketing
Investments and funding
Branding, design and storytelling
Type of service:
Speech, lecture, workshop, course
Mentoring and coaching
Consulting and project management
Design and creative work
Industry experience
Relevant higher education
Certified in the field
University lecturer/professor or similar
Traveloper type:
Tourism professional