Visitor strategies for the future

Erlend works with strategies and measures that make experience-based tourism greener.

Erlend is a trained social anthropologist and puts people at the center of product and service development. In addition to starting and selling his own services, Erlend participates in several development projects related to green mobility. Since 2016, Erlend has advised destinations and national parks in the work of creating sustainable visitor strategies.

For the last 10 years he has started the services TurApp, Applaus and Outtt. The Outtt experience platform was sold to Outdooractive in 2020, a global service for hiking and outdoor experiences.

Erlend has extensive experience in tailoring messages and services to reach the right target group with the right message at the right time.

Field of expertise:
Tourism and market insights
Sustainability and responsible tourism
Destination development
Product and concept development
Strategy and business development
Technology and innovation
Architecture and engineering
Sales and marketing
Investments and funding
Branding, design and storytelling
Type of service:
Speech, lecture, workshop, course
Mentoring and coaching
Consulting and project management
Design and creative work
Industry experience
Relevant higher education
Certified in the field
University lecturer/professor or similar
Traveloper type:
Tourism professional