Concept development - wellness tourism & retreats

I have been working in the tourism industry for over 20 years and have broad experience from public sector (Innovation Norway), private sector, consultancy and as a founder of several companies.

The last years I have specialised in the wellness and retreat segments. In Norway we call them “time out” and “escape” segments. I have founded and run a tour operator; Inner & Outer Journeys that developed and organized journeys for body, mind, and soul. We had journeys all over the world to places that offers beautiful surroundings that enhances inner work (yoga, mindfulness, dancing, breathwork, painting etc). As a member of Chooose ( we did our share to minimize our footprints.

I am also a member of Transformational Travel Council (, and I strongly believe that tourism has the power to transform our lives – provided we travel with consciousness and presence, and if we facilitate this type of journeys. The closer one gets to nature – the more we wants to preserve it. "Nature connection" are important key words here.

I am passionate about developing sustainable tourism concepts, and love working as a mentor and coach for small and medium-sized travel companies, that wants to specialize in nature based experiences aimed at nordic wellness and retreat segment. As a sociologist and former market researcher I always work knowledge-based, and with my background from BI Norwegian Business School and as an entrepreneur, I always work with a market-oriented perspective.

I can help you with market research, customer surveys, market reports, project management and concept development.

Field of expertise:
Tourism and market insights
Sustainability and responsible tourism
Destination development
Product and concept development
Strategy and business development
Technology and innovation
Architecture and engineering
Sales and marketing
Investments and funding
Branding, design and storytelling
Type of service:
Speech, lecture, workshop, course
Mentoring and coaching
Consulting and project management
Design and creative work
Industry experience
Relevant higher education
Certified in the field
University lecturer/professor or similar
Traveloper type:
Tourism professional