Green Heart Tourism - Responsible Tourism & Market Access

Emilie Hagedoorn is a responsible tourism & market access expert and owner of niche consultancy business Green Heart Tourism. She has over 10 years of experience in sustainable tourism certification working for Fair Trade Tourism, Travelife for Tour Operators and Green Globe both in a training, coaching and auditing capacity ( focusing on tour operators, DMCs and accommodation providers).
She has extensive knowledge of the latest responsible tourism developments globally and an in-depth insight into of the demand for responsible tourism experiences by the European travel trade and travellers.
Her ongoing work for European tourism market access programs such as CBI (Netherlands) and the Import Promotion Desk (Germany) centers around improving the ability of tourism SMEs to get their products market ready, improve tourism export capabilities, meet buyer requirements and do B2B networking.
She has a large network of tour operator contacts in Europe as well as a great understanding of the needs of smaller responsible tourism businesses and improving their route to market (both online and offline).
She likes to break down complex topics into understandable everyday actions that all tourism SMEs can implement and enjoys helping them not ‘re-invent the sustainability wheel’ but rather make use of all the useful information and best practice examples that are already out there.

Field of expertise:
Tourism and market insights
Sustainability and responsible tourism
Destination development
Product and concept development
Strategy and business development
Technology and innovation
Architecture and engineering
Sales and marketing
Investments and funding
Branding, design and storytelling
Type of service:
Speech, lecture, workshop, course
Mentoring and coaching
Consulting and project management
Design and creative work
Industry experience
Relevant higher education
Certified in the field
University lecturer/professor or similar
Traveloper type:
Tourism professional