SMA Tourism

What we do
We work on regional destination development, in the tourism and economic development
environments. We provide our clients with unbiased, frank advice and strategic choices
designed to protect or establish long-term sustainability of businesses and destinations. We
focus on three key areas of the tourism environment:
1. Diagnosis and planning
2. Product development
3. Feasibility assessments

Core strengths
Our core strength is in developing innovative product that reflects specific target market needs to strengthen the competitive advantage of a destination or business. We are really strong in this because our team is totally capable of being creative and analytical at the same time – we generate innovative experiences and can test and verify their strength. We specifically:
1. Understand how to identify unmet market needs;
2. Are skilled in shaping differentiated product; and
3. Understand development and operational risk.

We have concentrated this specialisation through ecotourism, cultural tourism and food and
wine sectors. We are not ex bureaucrats – we have been directly responsible for funding, developing and operating tourism businesses. So we practice what we preach.

Field of expertise:
Tourism and market insights
Sustainability and responsible tourism
Destination development
Product and concept development
Strategy and business development
Technology and innovation
Architecture and engineering
Sales and marketing
Investments and funding
Other
Branding, design and storytelling
Type of service:
Speech, lecture, workshop, course
Mentoring and coaching
Consulting and project management
Design and creative work
Qualification:
Industry experience
Other
Relevant higher education
Certified in the field
University lecturer/professor or similar
Traveloper type:
Agency
Freelancer
Tourism professional
Other