Kari Hasselknippe offers branding and communications strategies to hotels, destinations and service companies. Kari has hospitality branding experience that spans over 25 years, including 14 years as Sales and Marketing Director for the prestigious Grand Hotel in Oslo, Norway. Her consulting company, Hasselknippe AS (2016) has delivered strategic branding concepts (based on a sustainability story) to well-known Scandinavian brands including Haut Nordic, Marawell Hotels and Frogner House Apartments, where personalized service to the savvy modern traveler are in focus.
Boutique and special concept hotels are some of Kari’s favorite projects and during the past two years she has turned her focus to uncovering some of Norway’s unique locations to the international traveler. As a destination expert, she is focused on telling a sustainability story, bringing forth some of the best Norway has to offer in the way of hospitality, cuisine and wellness. Many of the properties she has revealed are a must “stay” when travelling to Scandinavia.
Kari keeps her followers entertained with travel tips and trends, niche properties and unique getaway ideas also beyond the shores of Norway. She showcases an interesting variety of options for the mature as well as trendy traveler, who is in search of an authentic hospitality experience. With a solid network of experts, Kari can provide consulting services from simple to more comprehensive branding projects with focus on creating profitable service concepts.
Kari is passionate about creating commitment around the brand, whether it is concept development, service delivery, content production, press launches or other measures that contribute to the company´s success.